L’il Critters for the WIN

Every small win with L’il Critters™ can lead to big milestones. We support your kiddo’s development with yummy gummies they will love.*

25+ Years of Yummy Nutrition

From a Pediatrician Trusted Brand†, we've been making kids' nutrition delicious since 1998. Our high-quality standards and thorough testing ensure the best for your family. We make nutrition yummy, so your l’il sprout enjoys every tasty bite.

†In the Children’s Multivitamin Gummy Category

Our Pledge to Parents

We believe that it’s little habits that shape a lifetime: An extra hug. A bite of broccoli without a fight. A vitamin they ask for every day.

L’il Critters vitamins are by your side celebrating the small victories that add up to something incredible.

L’il Wins. Big Milestones.

Compare to See the Winner!


	L'il Critters™ Gummy Vites Daily Multivitamin	Leading Children's Gummy Multivitamin
Exclusively a Kids' Brand	✓
First to Market	✓
Serving Size	1 gummy for ages 2-3 2 gummies for ages 4+	1 gummy for ages 2-3 2 gummies for ages 4+
Cost Per Serving^	$0.06 (1 gummy) $0.13 (2 gummies)	$0.19 (1 gummy) $0.37 (2 gummies)
Flavors	5 delicious flavors	2 delicious flavors
Pediatrician Trusted Brand†	✓